Retaining members is just as important as acquiring them. Despite growth in new memberships, churn remains a significant challenge for many organizations. Only 47% of member organizations achieve net growth, emphasizing the importance of membership engagement. Successful organizations focus on continuously delivering value and personalized experiences.
To support member organizations, we’ve developed three articles addressing key challenges: attracting new members, retaining members, and developing innovative propositions. Each article provides practical insights and strategies to help your organization grow and succeed.
But that’s not all. You’ll find all this information and even more insights in our comprehensive benchmark report.
Deliver continuous value
Events remain a proven way to keep members engaged. Organizations report an annual increase in webinar and conference attendance. Using event management software helps make this process more efficient and adds value.
Personalize the experience
Personalization plays a vital role in engagement. CMS systems and membership portals are frequently used to offer tailored content, such as training and certifications. However, only 16% of organizations use a CDP to optimize personalization across multiple channels – a significant area for improvement.
Develop retention programs
Loyalty programs and CRM systems can be used to retain members longer. Marketing automation is a key factor here, enabling flexible email campaigns focused on loyalty and engagement.
Want to discover how your organization can retain members using smart technology and strategies? Download our full benchmark report. Learn how successful organizations enhance membership engagement with personalization, retention programs, and event management. Includes strategic tips and proven technologies for member retention.
Gain an overview of what successful organizations do to grow.
Download the report hereCompare your organization to the benchmark and receive tailored insights.
Fill out the questionnaireOnce you’ve completed the questionnaire and received your personalized report, you can join industry peers to share experiences and gain inspiration.
Learn moreOur research highlights three key strategies for future-proofing membership organizations, which we call the big bets:
These strategies are the key to growth, engagement, and lasting relevance within your organization.
Want to achieve digital growth for your membership organization? Plan an introductory meeting with us. During this session:
