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Deliver the best possible member experience

Provide the added value your members expect

Nowadays, a lot of information is freely available, shared in online communities, or discussed in detail on social media. Knowledge and experience that were once exclusive to members of an organization are now widely accessible. The added value of a membership organization remains significant, but the challenge lies in continuously showcasing this value, both to existing members and when attracting new ones.

To support you, we partnered with Frans Riemersma, co-founder of MartechTribe and a marketing technology expert, to conduct an in-depth study. The result is a global benchmark of 67 membership organizations, based on nine years of insights from the largest independent Customer Technology Data Warehouse. This research has been consolidated into a comprehensive Benchmark Report and a personalized Benchmark Report. In February, we’re hosting an exclusive roundtable event – will you join us?

What to expect

Membership organizations face significant challenges, such as shifting member needs, budget constraints, and digital transformation. On this page, you’ll discover how to future-proof your organization with insights, practical examples, and proven strategies.

Read our Benchmark Report for membership organizations to uncover what successful organizations do to grow. Request your Personalized Benchmark Report to compare your performance and receive tailored insights. Afterward, you can participate in an exclusive roundtable to exchange experiences with industry peers and gather inspiration.

We also share successful case studies, such as our collaborations with NEVI and FNV, and offer in-depth content, including 7 strategies for a perfect member experience.

Benchmark report for membership organizations

Gain an overview of what successful organizations do to grow.

 Download the report here

Your personalized benchmark report

Compare your organization to the benchmark and receive tailored insights.

 Fill out the questionnaire

Exclusive roundtable

Once you’ve completed the questionnaire and received your personalized report, you can join industry peers to share experiences and gain inspiration.

 Learn more




Membership organization insights in numbers

Did you know that 47% of membership organizations experienced growth in 2024? Despite this, challenges such as evolving member needs and delivering compelling value propositions remain significant. Successful organizations rely on channels like email and personal conversations to engage and retain members.

Curious about how your organization compares?
Download the benchmark report specifically for membership organizations to discover what top-performing organizations do to stay future-proof. Complete the survey to receive your personalized benchmark report with insights tailored to your situation.

Discover how the right approach can help you retain members and attract new ones.


3 big bets

Our research highlights three key strategies for future-proofing membership organizations, which we call the big bets:

  • Attract more members with smart content strategies
  • Keep members engaged through inspiring and valuable interactions
  • Develop innovative propositions with a flexible, forward-thinking approach

These strategies are the key to growth, engagement, and lasting relevance within your organization.

Attract more members

Effective strategies for membership organizations

 Read more

Keep members engaged

Strengthen member engagement

 Read more

Innovative developments

Build a future-proof organization

 Read more

Choose an agency that understands your needs

Wondering how your membership organization can benefit from a user-friendly and powerful digital experience platform? In this blog, Bart Hoppe, CEO of Aviva Solutions, explains the importance of making the right choices for your organization.

Read the blog



FNV

Aviva Solutions is FNV’s partner for the management, maintenance, and optimization of their current digital experience platform. Beyond technical support, we focus on user experience and marketing, optimizing customer journeys, and integrating marketing functionalities.

As the largest trade union in the Netherlands, FNV has been advocating for employees’ interests across various sectors since 1906. With over 1 million members, FNV provides extensive support in employment conditions, social security, and legal assistance.




Nevi

Together with Aviva Solutions, Nevi achieved impressive results with their new digital experience platform, designed to deliver a stronger member experience. Nevi sought a flexible, efficient, and future-proof solution to generate more revenue through upselling and personalization.

For 65 years, Nevi has been elevating the procurement profession for individuals, organizations, and society. Their wide range of activities ensures that revenue is reinvested into advancing the field.



Read more and get inspired

7 strategies

7 strategies

We offer 7 strategies to create the perfect member experience.

Read more
STL’s new website

STL’s new website

An all-in-one platform enhances the member experience for all STL members.

Read the case


Our proven approach for membership organizations


Think

The foundation of a successful replatforming project begins with our research phase, where we take the time to understand your membership organization and its business needs. This includes in-depth research into the biggest pain points of your current platform. We discuss your digital ambitions and objectives, and outline the strategy to achieve them. During the think phase, we translate these insights into the best digital solutions, utilizing as many out-of-the-box functionalities from Kentico as possible. Together, we lay the groundwork for success.

Create

For most of our membership organizations, the create phase is the most exciting. Your brand is given a new online experience, the development platform is set up, and ideas take shape. From the first black-and-white wireframes and look-and-feel sessions to a fully interactive end product – every detail is carefully crafted. After extensive functional and performance testing, your new online experience becomes a reality. Together, we build and test the solution.

Evolve

We support you in ensuring the adoption of your DXP within your organization. Through tailored training, we help your content editors and marketers maximize the digital marketing features. We assist in boosting conversion rates, monitor performance, and support updates and your digital marketing roadmap. Our success depends on the effectiveness of our solutions, which is why collaboration with you remains at the heart of our approach. Together, we optimize your results.


Schedule a meeting

Want to achieve digital growth for your membership organization? Plan an introductory meeting with us. During this session:


  • We’ll discuss the challenges facing your organization
  • Show you how other membership organizations are addressing these challenges
  • Explain our proven approach
  • Share actionable tips you can implement immediately




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