Benchmark report 2025: The ultimate insight into the membership organization market

What can you expect?

The benchmark report provides a clear overview of the following topics:

An exclusive introduction to world-class research

Discover insights from a unique collaboration with Frans Riemersma, based on nine years of data and analysis from the largest independent Customer Technology Data Warehouse.

The three key focus areas for membership organizations

1. Attracting members
    Learn how to develop effective content strategies, create engagement, offer valuable content, and facilitate continuous communication.
2. Retaining members
    Practical tips to keep members engaged, including offering consistent value, personalized experiences, and developing retention programs.
3. Developing innovative propositions
    Advice on adapting flexibly to changes with a future-proof infrastructure.
4. Insights into 24 essential technologies
   Understand which technologies top membership organizations use to support their strategies and enhance their impact.
5. Best practices and concrete tools
   How to measure and analyze engagement metrics.
   The importance of trust and transparency within your organization.
   Investing in a robust technological infrastructure to innovate your propositions.
6. Inspiring case studies and strategies
   Examples and recommendations showing how successful organizations grow by addressing the changing needs of their members.
7. Access to additional resources

Including a personalized benchmark report and participation in an exclusive roundtable to share insights with industry peers.

What makes this report unique?

Unlike other studies, this report combines hard data with practical advice. Not only will you learn what’s happening, but you’ll also discover how to respond effectively.

From inspiring examples to clear action plans, this report is an indispensable tool for anyone in the membership organization market.