Innovation is essential for membership organizations to remain future-proof. Organizations that focus on flexible infrastructures and rapid experimentation report faster product development and better-aligned propositions. Yet, innovation remains a challenge for many organizations. How can you create an infrastructure that fosters innovation?
To support membership organizations, we’ve developed three articles addressing key challenges: attracting new members, retaining existing ones, and developing innovative propositions. Each article provides practical insights and strategies to help your organization grow and achieve success.
But that’s not all. You can find all this information and more insights in our comprehensive Benchmark Report.
Measure and analyze engagement metrics
Dashboards, web analytics, and CDPs offer valuable insights into membership data. These tools help organizations understand customer journeys and tailor propositions to better meet members’ needs. However, only 33% of organizations leverage advanced audience marketing for segmentation.
Foster trust and transparency
Trust is a crucial factor in membership retention. A privacy-first approach and transparency about data usage strengthen member relationships. Generative AI can be utilized to streamline processes without compromising member trust.
Invest in infrastructure
A modular, headless architecture enables quick integrations and provides the flexibility needed for experimentation. Integrations with iPaaS solutions ensure seamless collaboration between systems, accelerating and facilitating innovation.
Curious about how your organization can innovate and build a future-proof infrastructure? Download our full Benchmark Report. Discover how innovative organizations maintain flexibility in their infrastructure and leverage technology for rapid product development and transparent communication. Includes concrete recommendations and benchmarks.
Gain an overview of what successful organizations do to grow.
Download the report hereCompare your organization to the benchmark and receive tailored insights.
Fill out the questionnaireOnce you’ve completed the questionnaire and received your personalized report, you can join industry peers to share experiences and gain inspiration.
Learn moreOur research highlights three key strategies for future-proofing membership organizations, which we call the big bets:
These strategies are the key to growth, engagement, and lasting relevance within your organization.
Want to achieve digital growth for your membership organization? Plan an introductory meeting with us. During this session:
