Member organizations face increasing pressure to grow in a competitive environment. While 51% manage to attract new members, only 47% achieve net growth due to member turnover. This highlights the importance of not only attracting new members but also having a strategy that continuously provides value. Research shows that successful organizations leverage targeted content strategies tailored to the needs of potential members.
To support member organizations, we’ve developed three articles addressing key challenges: attracting new members, retaining existing ones, and creating innovative propositions. Each article provides practical insights and strategies to help your organization grow and succeed.
But that’s not all. You’ll find all this information and even more insights in our comprehensive benchmark report.
Create opportunities for interaction
Social media, webinars, and events are powerful channels for reaching potential members. Research shows that 94% of top-performing organizations effectively use social media platforms to drive traffic to their websites. Additionally, tools for event management and CRM systems are essential for personalized follow-ups and lead conversion.
Provide valuable content
Video marketing is utilized by 83% of top organizations and is particularly effective in engaging and attracting potential members. Other effective methods include content marketing, such as blogs and whitepapers, and leveraging SEO tools to improve online visibility. Optimization and testing software is also a hidden gem that can further boost conversions.
Facilitate ongoing communication
Marketing automation tools enable you to create automated nurture flows that guide prospects towards membership. These tools help convert anonymous visitors into engaged leads.
Want to know which tools and strategies can help your organization attract more members? Download our full benchmark report. Discover how top-performing organizations attract new members with advanced tools like video marketing, marketing automation, and SEO strategies. The report includes practical examples and essential insights to help your organization grow.
Gain an overview of what successful organizations do to grow.
Download the report hereCompare your organization to the benchmark and receive tailored insights.
Fill out the questionnaireOnce you’ve completed the questionnaire and received your personalized report, you can join industry peers to share experiences and gain inspiration.
Learn moreOur research highlights three key strategies for future-proofing membership organizations, which we call the big bets:
These strategies are the key to growth, engagement, and lasting relevance within your organization.
Want to achieve digital growth for your membership organization? Plan an introductory meeting with us. During this session:
